In 2014, all dairy majors of the country, along with the Indian Dairy Association, resolved to observe 26th November as National Milk Day.
India celebrates National Milk Day on 26th November in memory of Dr. Verghese Kurien, fondly known as the Father of White Revolution. In 2014, all the dairy majors of the country, along with the Indian Dairy Association, resolved to observe Dr Kurien’s birth anniversary on 26th November as National Milk Day.
Also known as the Milkman of India, Kurien’s ‘white revolution’ transformed the country from an importer of dairy products to the world’s largest milk producer through a system of farmer cooperatives.
In 1965, the then Prime Minister Lal Bahadur Shastri asked Kurien to replicate the dairy’s Anand pattern nationwide for which, the National Dairy Development Board (NDDB) was founded under Kurien on his conditions, that it be independent of governmental control and that it be set up at Anand, away from the capitals and closer to farmers.
Kurien’s ‘Anand pattern’ of dairy cooperatives was based on using a suitable ‘top-down’ and ‘bottom up’ approach. Amul, which was Kurien’s standalone cooperative then, refused no milk from a farmer. 70–80% of the price of milk paid by consumers went as cash to dairy farmers who controlled the marketing, the procurement and the processing of milk and milk products as the dairy’s owners, while hiring professionals for their skills and inducting technology, in managing it.
In the year 1970, ‘Operation Flood’ was launched as a National Dairy Development Board (NDDB) project. It transformed India from a milk-deficient nation into the world’s largest milk producer, surpassing the US in 1998, with about 17 percent of global output in 2010–11. It created a national milk grid linking producers throughout India with consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that the producer gets a major share of the price consumers pay, by cutting out middlemen
All this was achieved not merely by mass production, but by production by the masses; the process has been called the white revolution. This is known as his ‘billion-litre idea’.with thanks to Scroll